DriinnFresh from the why-didn’t-I-think-of-that-first department comes Driinn, the simple piece of plastic with the funny name.

Driinn cleverly solves the problem of how to keep clutter to a minimum when you’re charging your phone, iPod, or other small device from a wall outlet.

Of course, it also creates the problem of where to store Driinn when you no longer have the wall charger plugged in, since that’s sort of required for it to work.

But we’ll forget about that and marvel at the simplicity that is Driinn, while we also try to figure out if the product was named by a rogue IKEA designer.

Driinn is available direct online in multiple colors for €5, which means it increases in price every day if you’re paying in dollars, so pick one up from a third-party through Amazon:

Yellow ($5.55), Pink ($7.65), Red ($6.50), Black ($6.99), or Lime ($7.75). (Prices exclude shipping.)

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