You know you’ve happened across a good idea when other, larger companies essentially copy your design and try to break themselves off a piece of your pie.

Such is the case with the Flip Video Camcorder, which took the low-end market by storm earlier this year with its tiny size, mediocre video quality, and affordable price. The Flip sells for $99 in its most basic 512MB configuration with a low-res LCD and goes up to $149 for the Ultra model that can store up to 60 minutes of video and has a higher resolution screen.

Today, Creative launched the Vado Pocket Video Cam. The Vado sports similar features to the Flip, including a four letter name. Other specs:

• 2GB of internal memory
• 640×480 video capture (30 fps)
• 2x digital zoom
• up to 120 minutes of video capture (60 minutes on “excellent” quality)
• 2-inch LCD (640×240 resolution)
• 130 minutes of battery life
• built-in USB plug

All in all, the Vado is solid knock-off of the Flip, exceeding some of the Flip’s features for a lower price: just $99. Unlike the Flip, the Vado is available in only two colors (Silver and Pink) and uses a built-in rechargeable battery instead of AA’s.